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Welcome to ’s Leadership Excellence – The Roadmap Newsletter
Thursday, March 29, 2007 – Vol. 5
Written and Published by Natalie R. Manor
Visit our website at: www.NatalieManor.com 
 
Table of Contents:
1.  A Note from Natalie Manor, CEO
2.  Communication is Fundamental to Strategy and Execution, Dave Liddell, VP
3.  The Do's and Don'ts of Communication and the Next Generation
     Natalie Hoffmann, Dir. of Operations
4. Resources for Your Communication Roadmap 

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The Roadmap for Communication

1. A Note from Natalie Manor, CEO

I spent this last weekend in my garden with a giant pile of well composted manure.  Maybe that is more than you wanted to know about me, but I was in dirt heaven.  The planting temps were perfect and my girls joined me in the digging and planting.  It was my early Mother’s Day present.  Ever since they could walk, my Mother’s Day present was being helped in the garden and making it the envy of my neighborhood.  My girls and I won’t be together for Mother’s Day this year, so we caught up and shared a perfectly dirty weekend. 

Communicating with my girls who are 28 and 26 respectively, is easy.  I know them.  They know me.  We know what works in our communication, where to watch out and how to take care to deliver information in a way that we can hear it.  It has taken lots of years of practice, but if you can communicate with family members, you can do it anywhere and with anyone effectively. 

Be responsible for the information you want to communicate and deliver. Our professional colleagues “tell” us all the time the best way to communicate with them through their body language and their actions around listening.  Their actions and body language can tell you if they are engaged in the conversation by how they hold their body; if they maintain eye contact or not and if they gesture while they are speaking or listening to you.

Make sure you have a good environment for your conversation and conversations.  Allow people to react and/or give feedback.  Ask them what is important to them. 

Good communication can solve many of the ills of business.  Good communication creates: 
  • Clear information in telling and receiving of it
  • Excellence in execution of your work
  • Clarity in your strategy and sales
  • High value relationships
  • Connection to what is most important to you or the projects you are working on

My coaching clients appreciate my ability to help them get clear about who and what is important. The clarity that is created results from asking “what” and “how” questions and continually making sure we are solving what is most important to them. 

Effective communication creates effective people, high quality services and products and sustainable results. 

Let me know if I can help you get clear on your most important issues and goals.  I always want to be a key resource to you. 

My best,
Natalie

2. Communication is Fundamental to Strategy and Execution

By Dave Liddell, VP of Performance and Strategy 

I am considered a trusted advisor on strategy planning matters, and am often asked, “last year we started with a great plan, why did we not reach our goals?”  The answer to this question can be rooted in many places however it is very often a function of how well the strategic plan is understood by the people needing to execute the plan. Last time, I wrote about the importance of listening to people in the organization and its effect on developing strategy. Although listening is the majority of the ‘communicating’ formula, it is also very important to be able to articulate direction and vision in a way that all members of the organization will understand. 

A clear and compelling business strategy consists of various interrelated elements and is at the center of all successful companies. Strategy is the way in which an organization overcomes challenges and capitalizes on the opportunities of its business environment. It can be defined as a set of deliberate choices about how an organization will differentiate itself from its competition and provide value to its customers. 

Strategy is NOT a static document – it is a dynamic way of thinking that should be understood by all members of the organization. It guides all decisions, provides invaluable cross-functional alignment, and lays the foundation for tomorrow’s success while competing to win today.

A strategy is only as good as how well it is executed and this is significantly impacted by how well it is communicated to the members of the organization. Here is what Larry Bossidy and Ram Charran (Execution: The Discipline of Getting Things Done) say about Execution: 

“Execution is fundamental to strategy and has to shape it. No worthwhile strategy can be planned without taking into account the organization’s ability to execute it.” 

“Communication can be mere boilerplate, or it can mean something. What counts
is the substance of the communication and the nature of the person doing the communicating – including his or her ability to listen as well as to talk.” 

In other words, the successful execution of a strategy can not be accomplished without effectively communicating its elements to the members of the organization. They need to know what customers they serve, what value their product or services offer, how they are different from their competitors, what core competencies exist and those that need to be developed to be successful in the future, key business initiatives, and short and long-term goals. 

This information needs to cascade from the executive leaders down throughout the ranks of the organization to provide individual members with the wisdom to step back from situations and know how to act rather than react. Equally important in the communication process is the ability to gather feedback from those people executing on the plan. It provides the vitals that can help reshape a strategy in the face of unexpected market shifts and unforeseen business challenges. 

This combination will transform an organization from an average working environment to one that motivates and inspires people to be their best.

3. Business Communication Do's and Don'ts and the Next Generation

By Natalie Hoffmann, Director of Operations 

Have you ever felt that there are unspoken rules in business, especially with regard to communication?  Everyone seems to know what these rules are but you?  I felt that way way I entered the professional business world.  In one of the very first business meetings I participated in my cell phone started to ring and I couldn't shut it off.  I felt so stupid because I got all of these dirty looks from my new colleagues sitting around the conference table.  I hadn't even thought to shut it off.

Over the years I have had many other experiences, embarrassing or otherwise, that have taught me quite a bit about the unspoken rules of communication in business.  I'd like to share with you what I have learned about the do's and don'ts of communication in an attempt to demystify some of these unspoken rules.  

The idea that people need to have feedback, appreciation and information is a good basis for understanding how and why excellent business communication is important and compelling for success.

In your very best relationship - whether your spouse, best friend, sister, co-worker - you can easily communicate with them a high value way.  You telephone, email, write notes, make plans and generally stay in contact with them because you want the connection and the relationship. 

In building very good relationships in business, it is absolutely the same.  What is different in a business relationship is that you communicate with them and you don't always know them as well as a dear friend.  However, they need the same attention that a good relationship needs.  These needs are: 

  • Returning a phone call

  • Following up on a request

  • Listening intently

  • Appreciative communication

  • Clear communication with details and directions

  • Doing what you say you will do

  • Remembering what is important to them

  • Valuing what is most important to them

Our communication styles and methods are being stretched to the limit by email, technology, lack of time and demands of on our ability to do so much in our days. 

There are rules of common courtesy, however, that have NOT changed since the inception of humans dealing with each other in a high value way.  If you want to be a remembered, trusted and respected leader, you will practice these courtesies with every business contact.   

If you take the time to examine what is important to you, we think you will find that they are also the courtesies that you expect in all business communication – actually how you would like to be treated and communicated with.

EMAIL - not only should you be returning emails in a timely way, but you need to set the context each and every time of why the email is important and what information it is that you want to deliver.  Spam filters help, but in order to more easily control your email load, you need to be in more control of what you generate yourself.  In business, be brief, be informational and be gone.

CELL PHONES - the ring tones that are available now are fun outside of the office, networking situations, client lunches etc.  Put them on vibrate or shut them off.  Take and make calls when you are with people sparingly.  Most people are not interested in listening to your conversations no matter how stimulating you think they might be.  If you need to take or make a call, excuse yourself and then make it brief.

RETURNING PHONE CALLS - Whether you think you have time to return the call or not, find out what people need, make sure you are clear on whether you can help them or not and then get back to your own work.  People who return phone calls are trusted and respected.  You do not need to make the calls long.  In fact, returning all calls twice a day instead of doing it piece meal all day long is a good way to manage your time more appropriately. 

Here are some additional basics that will help you grow your own identity/brand and identify you as a trusted and respected “up and coming leader”: 

  • Practice your handshake - ask a friend to shake hands with you and then give you feedback.  Firm is good.

  • Eye contact - learn to look at a person when they are speaking

  • Body language - 55% of our non verbal communication is our body - watch what your body is saying about you.

  • Business card - get one and have them with you ALL of the time.  Do include an address, email, telephone number, name and what you do – a title is very good.  If your company does not provide a business card, get one for you anyway.  The fast print companies all have programs you can easily and quickly make one for you.

  • Holding doors - opening a door for someone is not just a guy thing anymore.  Ladies, if you get to the door first, open it.

  • Standing and greeting - if you are being introduced, stand, reach out your hand and shake their hand. 

It is my sincere hope that you find these communication do's and don'ts useable and valuable in your daily business communication.  If you have any tips or techniques that you'd like to add I'd be delighted to hear from you.  Send me an email at natalie.hoffmann@nataliemanor.com

4. ’s Resources for your Communication Roadmap

Isn’t it great when you can find all of the resources you need on a certain subject in one place?  Well we thought that we would do just that for you around communication.  Below are three (3) resources for navigating your Roadmap for Excellence in Communication.

1. Top 10 Tips for Communication Excellence
Here are some great communication tips for you.  We often find that people like to print them out and post them in your offices where they can see them and refer to them often.  Feel free to pass them onto your peers and colleagues.

Download your copy here: Top 10 Tips for Communication Excellence

2. Book - "Communicating Clearly, Confidently and Credibly"
This is a great resource!  How do I know?  Well I co-authored it with several of my contemporaries.  It gives you several different perspectives on excellent communication and how to achieve it in your professional life. 
Visit the Shop to get your copy today at: http://www.NatalieManor.com/shop
 
3. CD/MP3 - “Communication: The #1 Fundamental Leadership Skill for the 21st Century"
After 20+ years of helping leaders just like you with their communication skills through coaching and training we decided to take all of our content and record it.  Our Communication: The #1 Fundamental Leadership Skill for the 21st Century” is now offered in both CD and MP3 format for your convenience. 

Now you can take ’s tips and techniques around communication with you anywhere anytime.  Since March is Communication month at  we are offering our Communication: The #1 Fundamental Leadership Skill for the 21st Century CD/MP3 at a special discount for all you who subscribe to our newsletter. 

With your special coupon code offer ’s Communication: The #1 Fundamental Leadership Skill for the 21st Century CD/MP is now just $29.97 that is a 50% savings off of the regular price of $59.97!  Go to www.NatalieManor.com/shop and click on “Communication: The #1 Fundamental Leadership Skill for the 21st Century.  Once you login into the  Shop type this coupon code right below your credit card information. CFS032807.

Could you use some support in your performance management and leadership competencies?  The  Team and I would be delighted to be a resource for you in building and navigating your Roadmap to Leadership Excellence in your organization.  Give us a call at 800-666-2230 or email us at Success@NatalieManor.com. We’d love to be a resource for you and your organization.

’s Roadmap is sent only to those who have requested it.  We value your privacy and never share our mailing list with anyone. To Subscribe, please visit our website at: www.NatalieManor.com/email.  To Cancel your subscription, use the links at the bottom. Do NOT "reply" to this email!

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The Team
, Natalie Manor & Associates

, Natalie Manor & Associates is an organization of consultants, corporate trainers and executive coaching professionals who provide measurable results for our clients in the areas of Leadership, Communication, Strategic Planning and Cultural Development.  To inquire about ’s executive coaching, speaking, customized training, facilitations and seminars for your group or organization, or to schedule an initial consultation, contact us at: Success@NatalieManor.com

Copyright (c) 2007, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
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’s Roadmap if this copyright notice and full information for contacting , Natalie Manor & Associates are included. Contact us at: www.NatalieManor.com/contact  or send an email to Success@NatalieManor.com

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, Natalie Manor & Associates
3101 Browns Mill Rd., Ste. 6-103, Johnson City, TN 37601
Telephone: 800-666-2230
Fax: 423-282-4481
E-Mail: infoNMA@NatalieManor.com