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Key Relationships for Business Development
By: Natalie R. Manor, CEO
There are lots of ways to develop business practices
that help us sell and promote our services and products. We need
to clearly communicate information about the product. We have to
catch the ear or eye of the buyer so they can make a decision. There
needs to be some kind of value or people won’t buy. But the
most important aspect of selling anything is the relationship you
create with the buyer.
Candy is sweet
Golf clubs can make you a better golfer
Cars are shiny and fast
Consulting services help you grow your business
or service
It is all about the relationship with the person
who wants or needs your product. When I forget that simple fact,
my sales plummet.
Here are the tried and true ways to build a relationship
with the prospect and eventual buyer:
- Build a great product or service
- Over deliver every time
- Be on time
- Be fair with your price
- Don’t cheat
- Make sure the quality is the best for the price
- Stay in touch
- Be courteous, kind, inviting, generous, caring
- Deliver what you say you will deliver
- Be interested in the prospect or buyer
- Do your business with integrity and enthusiasm
It does seem pretty straightforward and obvious;
however, you would not believe the stories that people have about
NOT experiencing this kind of satisfaction every day.
I think most of what we consider issues in business
could be solved in a big way by people doing what they say they will
do. Just that would eliminate a large part of our stress.
My challenge to you:
Revisit how you are dealing with people and how
you are appearing to deal with people. Be consistent, caring, fair
and on time.
You will create long term, trusting relationships
and repeat business.
Go ahead; look at your practices. See where you
might want to improve offering good service and/or products. Revisit
your practices as if your reputation depended on it…because
it does.
© 2001-2009 Natalie Manor & Associates.
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